High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! Before I get to my

Eventective. Thumbtack. Respond. Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads. But do they work? Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads. You can expect a response from only about 1 out of

The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US.  They’re often put head to head with this question, “Which is better?” Both sites offer paid listings, reviews, educational events for wedding pros and wedding planning resources for couples. (FYI they are owned by

Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. Most of these strategies involve

Question: I’ve written a wedding speech book. How do I market a product rather than a service? “Hi, I’ve watched several of your videos and I had a question. I received your download a while back for which directories to submit to but I’ve written a wedding speech activity book and I was wondering, do you have a suggestions for

While the wedding season is winding down for a lot of pros, there’s still much to do. And there’s no reason why you can’t boost your bottom line during the holiday season, too. Here are some ideas you can use to market your wedding business, make more sales and earn referrals during the holidays. 1. Tap Into Holiday Buying Power

If you’ve ever tried Facebook advertising you know that you’ve got a 50/50 chance of it working. The thing about Facebook is that people want to interact, learn, and well, be social while they are on Facebook. What they don’t want is to have their chat with an old friend interrupted by an advertisement. As a result Facebook is working

  There is more to social media than meets the eye. At least that is true when it comes to wedding marketing. Pronet Advertising makes a good point in their article that people don’t want to be talked at on their social media platforms. They want to talk with people and businesses. A lot of businesses miss this and simply

  Google+ isn’t Facebook. Regardless of all the speculation that went around when it was first announced there is a huge difference between the two sites according to Jeff Bercovici. The main thing that users need to know is that Google+ isn’t a social networking platform; it’s a shared interest platform. What does this mean to a wedding business? It