It’s not often I laugh out loud at ads, especially in my Facebook feed. But last week I came across a video ad that had me busting a gut. In fact, I immediately played the video for two other people, as delighted with the message as with the fine example of viral marketing. Uh, yeah. That suggests a subject for

By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than

I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m saying it along with her.

By Kelly Rice Viral content has become today’s marketing Holy Grail.  Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in a field where so many