By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than

By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while shopping around online for a

Video is one of the most powerful and underused marketing tools for your business. The results of our own surveys as well as other more scientific studies reported online reveal the truth: most of your customers prefer video to any other medium. Still not convinced?  Check out these compelling reasons why you should be using video. 1.  Video helps more

When our wedding professional friend (we’ll call him David) shared his internet horror story, my jaw dropped. Five years ago, David was a well-known, successful videographer specializing in weddings.  One of his brides called him to complain after her video was delivered; the video was late, footage was missing and she wanted a refund. Because the video was high-quality and