Why You Need Unicorn Poop All Over Your Business

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Commercials usually suck. When they come on, I run to the bathroom. Or Nick and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this viral commercial had me in stitches! I love some good marketing. Watch this classic viral video: Yes, it’s funny. At least

How to Find the Hidden Gold In Your Wedding Business

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Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique…even if you technically aren’t. Creates a category of one for your business so that you beat the competition

How One $15 Niche Domain Name Got Me On Page 1

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Once upon a time (circa 2013), I bought the domain name CountryWeddingDJ.com. Go ahead….google “country wedding DJ” and see what happens.  I’ll wait. So CountryWeddingDJ.com now forwards to CountryDJStaci.com…but you saw me at the top of Google. Ahead of people like professional Nashville country DJs like Dee Jay Silver and Hish. I know, sickening, isn’t it? It gets worse, so

4 Wedding Marketing Lessons From Insook & the Purple Cow

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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about it. Finally, one day