I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard

Taking time out of your busy day to post on Twitter, Facebook, Instagram and Pinterest can be exhausting. But, as a successful wedding pro, you know it’s necessary. Follow these tips to optimize your social media marketing and drive more leads to your website. 1. Post the Right Content While your Facebook fans may want to read your wedding planning

Do you ever feel like you are just spinning your wheels using social media for your wedding business? It can be frustrating to post, tweet and pin with little or no engagement, leads or return on your time.  You may be making some common social media mistakes – but don’t worry, they are easily fixed! Here are 4 social media

  Last month a journalist from our local newspaper called to interview me for an article she was writing about green weddings.  Would I be interested in answering a few questions about how couples could plan an environmentally friendly wedding?  Do I mind if she quotes me? Would I mind.  Seriously? A good number of the people reading that article

Social media should be an integral part of your overall marketing plan.  If you don’t get going on this, your competition will leave you in the dust. You’re already missing out on all those new leads you could be getting and all those power alliances you could be making. Wedding pro’s inside voice: “But I’m strung out and exhausted just

People often get frustrated with understanding how Twitter works, and how to get it to work for a business. When it comes to your wedding business the goal is to get as many targeted Twitter followers as possible. Your target is the bridal market, and specifically brides who are ready to book. So how do you find these brides? The

If you’ve already been on Twitter you probably have a personal account where you share informal information about your daily life. That is where most people start, and honestly where I started before I knew anything about the world of Twitter with a purpose. Once you are ready to use if for a business however things change like crazy if

                  Social media sounds like it should be a safe place where you can vent your opinions and not get in trouble for it. Well, regardless of how it sounds it just isn’t true. You may have a tiny bit more freedom when it comes to your personal profiles, the rules to

Every wedding company has an email signature for their company, or should have one. However, does your company have an email signature that will drive fans to your website, and fan pages in an effective way? There is way more about email signatures than just using the basic signatures connected with your email program. In the awesome article by Get

  Twitter is obviously a great way to drum up business and gain leads for your wedding business. But the unfortunate reality is that you can unintentionally set the domino effect into motion without even knowing it and lose money. If you haven’t been keeping up with Twitter news you may not have heard about the rising amount of libel