By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

Here’s your dilemma: You work a wedding with a DJ you’ve never met before. He’s amazing. Perfect announcements, guests dancing all night long. The bride and groom embrace him at the end of the night. You decide to start recommending him to your couples. Then two weeks later, after you’ve given several couples an enthusiastic recommendation for your new DJ

By Adrienne Woolsey As far as Monday’s go, I haven’t had one as awesome as Monday, August 24th, 2015- sunny blue skies, sandy toes, the sweet smell of salt water and the new promise of getting to spend the rest of my life with my boyfriend after a surprise proposal on the beach! But before there was time for the

Guest post by Melissa Lande We’ve all been there. Every winter we vendors anxiously watch our computer screen, awaiting any sign that a bride wants to hire you for your wedding services. And when that glorifying lead comes in, most brides ask for your prices and then disappear into the vast darkness. Sound familiar? These five strategies are designed to