Ask the Experts: What Are Your Best Marketing Tips for 2016?

Featured image for u201cAsk the Experts: What Are Your Best Marketing Tips for 2016?u201d
2016 is here, which means many of you have probably already made your New Year’s Resolutions, but did amping up your 2016 marketing efforts make the list? We focused quite a bit on how to create the perfect website at the end of 2015. Well, for all you wedding pros who now have that perfect site, it’s time to drive

How To Get More Referrals in 2016

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By Megan Miranda We all make New Year’s Resolutions that are personally unrealistic, like losing that last 10 lbs. or finishing that undone house project. For years, I vowed to stop being late, which I honestly still haven’t completely achieved. One attainable resolution that you can certainly keep is to get more referrals in 2016! Get your current clients to

10 Things Brides Hate About Wedding Pros

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By Megan Miranda #1: They don’t communicate Keep in close contact, even if it’s with a bridezilla or her mother. Brides planning a wedding hate to reach out and not hear back. If you’ve received an email, text, call or pigeon post from a bride or groom, you must write back promptly! Make a rule for yourself and stick to

Ask the Experts: What’s Wrong with My Website?

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We asked our awesome Wedding Expert Superheros what topics they would most like to see featured in upcoming Book More Brides workshops and the resounding majority wanted to know more about how to set up and get the perfect website to attract more quality leads. You asked, and we delivered! We asked the experts- What are some of the biggest

5 Mistakes Killing Your Wedding Business Profit

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When we started our wedding business 14 years ago, the secret to our success was simple. NUMBERS. We set income goals for our business and posted them all over the house. Starting at $500 a month all the way up to $20,000. And we hit them every single time. Until we stopped looking at our numbers. That’s when things started

Who Do You Trust More? A Bride or a Wedding Pro

Featured image for u201cWho Do You Trust More? A Bride or a Wedding Prou201d
Here’s your dilemma: You work a wedding with a DJ you’ve never met before. He’s amazing. Perfect announcements, guests dancing all night long. The bride and groom embrace him at the end of the night. You decide to start recommending him to your couples. Then two weeks later, after you’ve given several couples an enthusiastic recommendation for your new DJ

Top 5 Deadly Mistakes of New Wedding Professionals

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By Brit Bertino In this day in age, we see so many new wedding professionals entering the wonderful world of events. Having been one of those new-to-the-scene professionals, there are a handful of top mistakes that I wish I knew to steer clear of as I started out. Why does this matter so much? Often, wedding pros who are just

3 Tips for Starting a Wedding Planning Business

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By Megan Miranda 1. Keep Your Startup Costs Low Fortunately, starting a wedding planning business isn’t as expensive as opening a store or restaurant. You won’t have the cost of renting a large office space (at least at first) or purchasing expensive tools. However, there are some startup costs that you need to consider before you begin. As a business

Wedding Industry Roundup: Personalization, Motivation and New SEO

Featured image for u201cWedding Industry Roundup: Personalization, Motivation and New SEOu201d
Your source of all things wedding biz from around the web. All Things Weddings: Wedding Industry Gets Personal– Gone are the days of cookie-cutter weddings; personalization is here to stay! How can your business adapt to this new trend? When Is It OK to Be the Photographer at Your Own Wedding?– We may be a selfie obsessed nation, but this

7 Wedding Marketing Tips From Seasons 52

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  Last month, Jeff and I went to Florida and ate at Seasons 52 for the first time. If you haven’t eaten there, I highly recommend it for the lesson in outstanding marketing. Wedding marketing lessons from a restaurant chain? YES! We’re such marketing geeks that we went back the very next night to re-examine exactly what they did and