Now that’s it’s officially 2011, everyone and their mother is announcing the new wedding trends for the year. I am not a trend spotter.  For some reason the names of designers, types of flowers and motifs can’t stay in my head.  When I started blogging, I had to force myself to pay attention to the “little details” brides love, but

If we want to book more weddings, we have to know where the brides are so that we can meet them there.  That’s pretty straight-forward. 84% of brides plan their weddings using the internet.  Okay, that tells us that brides are planning online. BUT WHERE? Leave it to Christine Boulton of Think Like a Bride to set us straight.  The

I was hanging out on Wedding Wire the other day and came across this question: What comes first…the branding or the client? It’s a good question.  Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them? While it can be tempting