The #1 marketing resource for the wedding industry
High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! […]
Click Here to Continue Reading...
Eventective. Thumbtack. Respond. Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads. But do they work? Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads. You can expect a response from […]
Click Here to Continue Reading...
I recently got a few emails from The Knot asking me if I wanted to participate in beta testing a new quote system. Boo! I chose not to participate. The Knot described the new program as “providing us with details such as the wedding date and venue” so that we could give the lead a […]
Click Here to Continue Reading...
Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” […]
Click Here to Continue Reading...
The Knot is one of the top visited wedding planning websites in the world. With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) […]
Click Here to Continue Reading...
Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US. They’re often put head to head with this question, “Which is better?” Both sites offer free listings, reviews, educational events for wedding pros and wedding planning resources for couples. […]
Click Here to Continue Reading...
You’ll find wedding pros arguing both sides on this one. Some say it’s a waste of money, while others swear it books their calendars solid. It’s not how big your advertising budget is; it’s what it does for your bottom line. Consider these factors before investing your advertising dollars in paid advertising on these sites: […]
Click Here to Continue Reading...
“What’s hot in weddings these days?” she asks. I think back over my weddings from the past year, and even though we live less than two hours away from New York City, I know that we’re not on the cutting edge. Chevron? Pink and green? Wait—that was last year! Thankfully, Laura Cave of the Knot […]
Click Here to Continue Reading...
There is a lot of criticism about those mega-wedding websites flying around the internet these days. Wedding vendors are sick and tired of not getting the most out of their bridal advertising. And who can blame us! I sure haven’t enjoyed wasting money on expensive advertising over the years. But whose fault is it, really? […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
Enter Your Name and Email Below For Instant Access!