The No-Fail Wedding Wire and The Knot Profile Writing Formula

Featured image for u201cThe No-Fail Wedding Wire and The Knot Profile Writing Formulau201d
For most wedding professionals, writing their Wedding Wire and the Knot profile blurbs is one of their most challenging tasks. Based on what most of us are paying for these profile listings, it is worth every minute of our time and energy to craft a truly mesmerizing profile. But how do we craft a profile blurb that is authentic, powerful,

We Spoke & The Knot Listened!

Featured image for u201cWe Spoke & The Knot Listened!u201d
High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! Before I get to my

4 Sneaky Ad Tricks to Book More Weddings

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Eventective. Thumbtack. Respond. Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads. But do they work? Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads. You can expect a response from only about 1 out of

Stand Up Against The Knot’s Proposed Price Quote System!

Featured image for u201cStand Up Against The Knot’s Proposed Price Quote System!u201d
I recently got a few emails from The Knot asking me if I wanted to participate in beta testing a new quote system. Boo! I chose not to participate. The Knot described the new program as “providing us with details such as the wedding date and venue” so that we could give the lead a number ASAP. Sigh! Like many

My Dirty Little Secret to Tripling Responses From The Knot

Featured image for u201cMy Dirty Little Secret to Tripling Responses From The Knotu201d
Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” button on our listing pages–just

4 Secrets to Boosting Your Leads With The Knot Advertising

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The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

WeddingWire vs. The Knot Advertising

Featured image for u201cWeddingWire vs. The Knot Advertisingu201d
Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US.  They’re often put head to head with this question, “Which is better?” Both sites offer free listings, reviews, educational events for wedding pros and wedding planning resources for couples. We’ll focus on their distinguishing

Is It Worth Paying to List Your Business on the Knot or WeddingWire?

Featured image for u201cIs It Worth Paying to List Your Business on the Knot or WeddingWire?u201d
You’ll find wedding pros arguing both sides on this one.  Some say it’s a waste of money, while others swear it books their calendars solid. It’s not how big your advertising budget is; it’s what it does for your bottom line. Consider these factors before investing your advertising dollars in paid advertising on these sites: 1. Is your target market

7 Red Hot Wedding Trends For 2014

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“What’s hot in weddings these days?” she asks. I think back over my weddings from the past year, and even though we live less than two hours away from New York City, I know that we’re not on the cutting edge.  Chevron?  Pink and green?  Wait—that was last year! Thankfully, Laura Cave of the Knot threw me a lifeline with

What Do You Think About the Knot?

Featured image for u201cWhat Do You Think About the Knot?u201d
There is a lot of criticism about those mega-wedding websites flying around the internet these days.  Wedding vendors are sick and tired of not getting the most out of their bridal advertising.  And who can blame us!  I sure haven’t enjoyed wasting money on expensive advertising over the years. But whose fault is it, really? As Jeff explained in this