The #1 marketing resource for the wedding industry
How many times have you tried some new marketing tactic and it’s either failed, or just not turned out as planned? I would guess it’s happened multiple times. Everyone has things that just don’t work for them. However, as Les McKeown points out in his article, the problem might not be in the idea itself […]
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As a wedding vendor you are very used to scheduling in couples for consultations and meetings. But what about everything else that you do? Without a planned out schedule it’s incredibly easy to get off track from what needs done. The smaller your business is, the more critical it is that you prioritize what needs […]
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There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and […]
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One of the best parts of a major election year is the fact that it gives everyone the chance to think through what they believe, and more importantly what it takes to build something successful. For a president people have to ask themselves “can this man lead our nation to greatness?” while for the wedding […]
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Anytime you’ve got a business that is stuck at a certain point and not growing you’ve got to ask yourself what you want. If you don’t grow, you die. That’s all there is to it. Since you’re here you obviously want to see growth. However to grow requires change, and that sometimes means change that […]
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Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about. The […]
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In my business I typically have a million things going on at once. As a result any time my body decides I need a break I tend to overreact and get stressed, which I might point out just contributes to the problem. The temptation to just keep going, regardless of whether I’m sick or just […]
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When you start your own business it’s a given that you are going to work long hours at first to get the business off the ground. However, continuing to work those long hours for months and years on end create more problems than they help. Your productivity is going to be at its best during […]
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The future is uncertain. When it comes to your wedding business, you might be doing fine today…but what about tomorrow? Next year? The next? Or maybe you’re NOT doing so great. Are things going to improve? It sure would be nice to know whether you’re headed for smooth sailing or stormy seas. What if you […]
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What do YOU think about the state of the wedding industry today? We recently asked this question in an email and were amazed at the differences of opinion and perspective. (A special shout out to Penny, Heather, Lou, Marie, Richard, Gary, Shirley, Dana and Diana for your thoughtful replies. Thanks!) WATCH THIS VIDEO to learn […]
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