Building a new website for your wedding business is more than just creating an online presence. Your website can act as a tireless salesperson, working around the clock to attract leads, encourage bookings, and grow your income. It should do more than exist, it needs to work hard for you and your business. When done right, your website can draw

Hey, wedding pro. I’ve got a question for you. How important is marketing to you for your wedding business? Is it something that you see as an absolute must do, or is it something that’s kind of like, whenever I get around to it, you know, whenever I have a little extra cash lying around, which, you know, spoiler alert,

Wedding Business Tips Relaunch You’ve just taken an extended break from your wedding business. Or maybe you moved to a new location, changed niches, or completely rebranded as a wedding pro. You’re ready to relaunch your wedding business, but your referrals have either dried up, or aren’t viable leads for your new circumstance. You’re feeling like you’re back at square

By Megan Miranda I know what you’re thinking, entrepreneurs don’t have time for breaks! These days, people equate taking a 15 minute break to being lazy. While you may cringe and the idea and think it is counter-intuitive, taking regular breaks from your work can actually make you more productive. Think of your brain as a muscle — it gets

I see the same painful mistake on wedding pro website over and over. Most wedding business websites are NOT designed to turn visitors into leads. The best of them are pretty brochures. The worst are circa 1995 nightmares with blinking gifs and flash intro pages. But very few of them are designed to capture leads. Think about how many website

Superpower: The Host with the Most Peter Merkle, is the Chief Energy Officer of ChicagoWeddingDJs.com, founding member of the Chicagoland Chapter of the American Disc Jockey Association, guest speaker and author of “How To Have A Dream Wedding (and Avoid the DJ Nightmare).” When I asked Peter to share his “superpowers,” the skills and talents that come most naturally for

By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients

At the end of a busy wedding season it’s normal to feel a little burnt out. After all, months of dealing with heavy workloads and demanding clients will affect anyone. Here are 5 steps to take to beat wedding business burnout and get ready for the next booking season: 1. Take a Break Whether it is a week-long vacation to

Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to clients, even though some were

Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And I’m telling you this, “It’s