The #1 marketing resource for the wedding industry
By Megan Miranda I know what you’re thinking, entrepreneurs don’t have time for breaks! These days, people equate taking a 15 minute break to being lazy. While you may cringe and the idea and think it is counter-intuitive, taking regular breaks from your work can actually make you more productive. Think of your brain as […]
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I see the same painful mistake on wedding pro website over and over. Most wedding business websites are NOT designed to turn visitors into leads. The best of them are pretty brochures. The worst are circa 1995 nightmares with blinking gifs and flash intro pages. But very few of them are designed to capture leads. […]
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Superpower: The Host with the Most Peter Merkle, is the Chief Energy Officer of ChicagoWeddingDJs.com, founding member of the Chicagoland Chapter of the American Disc Jockey Association, guest speaker and author of “How To Have A Dream Wedding (and Avoid the DJ Nightmare).” When I asked Peter to share his “superpowers,” the skills and talents […]
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By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that […]
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At the end of a busy wedding season it’s normal to feel a little burnt out. After all, months of dealing with heavy workloads and demanding clients will affect anyone. Here are 5 steps to take to beat wedding business burnout and get ready for the next booking season: 1. Take a Break Whether it […]
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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]
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Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And […]
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Game of Thrones! Game of Thrones!” It’s Sunday night and I’m dancing around Jeff in a circle. Yes, I’m that excited. In honor of this weekly obsession in the Padovani household, let’s explore what Game of Thrones can teach you about your wedding business. 1) Daenerys Targaryen: Stand out from the competition and inspire couples […]
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COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way. You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate […]
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We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something […]
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