We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something that makes us unique. What

The best way to beat your wedding business is to eliminate them. No, I’m not talking about “rubbing them out” Soprano’s style.  (Though that would certainly do the trick, it wouldn’t do wonders for your reputation.)  The kind of “elimination” I’m talking about is to simply not compete with them. The competition is only a threat when they either a)