With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world. Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, brides are all over Pinterest

Social media can either be a great way to generate new bridal leads or a big waste of time, depending on your social media plan. Don’t have one? Start now to stop wasting your time and make social media count for your wedding business. Here are 6 Steps to a Social Media  Plan: 1. Set Your Goals Do you want

Whether you’ve been purposely avoiding social media or just haven’t had time to do it, you need to start connecting today.  Having an active social media presence on Facebook, Twitter, Instagram , Google+ or Pinterest can help to grow your wedding business- brides and grooms expect to find you on at least one social media platform.  Being active and engaging

A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our wedding pro friends for some

When a prospective client searches for you online, will they find any ‘digital dirt?’  Online search results can be the first impression of your wedding business. Is your digital footprint hurting or helping you? A digital footprint is a record of everything that you have ever clicked on, posted, commented on, uploaded or saved online. This can reveal a trail

Is your wedding business Facebook page optimized to get real leads, not just fans and ‘likes’? Did you know most wedding professionals are setting up their page the wrong way? We’ve put together this video to show you how to set up a Facebook page for your wedding business that generates real leads that you can turn into booked weddings.

Do you ever feel frustrated getting fans to interact with your Facebook page? Whether you post multiple times a day or just once a week, not getting a response can be enough to make you rethink posting at all. Did you know that Facebook recently announced a change to their algorithm that allows stories that are getting more engagement to

In the wedding industry emotions can run high for both clients and vendors. Even if you are putting forward your best work a time may come when you encounter negative comments about your wedding business, whether in an online review or through social media. While this can be frustrating, it might surprise you to know that many prospective clients won’t

by Gary A bride lead…because of a picture of a wedding cake on Facebook? YES, this actually happened and no, I’m not a baker, cake designer or decorator.  I’m a DJ.  The bride happened to be friends with the person who designed the cake, and she discovered my DJ service by seeing the cake her friend had made. With all

Social media should be an integral part of your overall marketing plan.  If you don’t get going on this, your competition will leave you in the dust. You’re already missing out on all those new leads you could be getting and all those power alliances you could be making. Wedding pro’s inside voice: “But I’m strung out and exhausted just