7 Ways to Create an Engaging Wedding Blog Right Now

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By Kaitlin Jones So you want to start a blog for your wedding business, but you’re not sure what works?  You’ve come to the right place! A blog is a wonderful way to capture your business’ voice, while offering your audience more than, well, just what you’re offering!  Share insight with your followers, promote your fellow wedding professionals with curated

How Can I Target Local Couples with Facebook?

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How Can I Target Local Couples with Facebook? “I need help setting up a Facebook business page, IF that is the best place to be for a wedding officiant. I do not use social media personally but do want to increase my visibility and therefore my bookings. “Moreover, I am a one-man show operating in a relatively small geographic area–the

Roundup: Big Fat Indian Weddings, Silly YouTube Videos, Wedding Debt

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All Things Weddings: Big Fat Indian Weddings Raking in Moolah for US Hotels – Savvy wedding pros are specializing in this niche market to book weddings of $200,000 and up. 17 High Tech Ways to Make a Wedding Memorable – Boost your wedding business by offering these options to techy couples. The Worst Thing to Do Before You Get Married

5 Tips for Creating Viral Content

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By Kelly Rice Viral content has become today’s marketing Holy Grail.  Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in a field where so many

8 Unforgivable Online Marketing Mistakes All Photographers Make at Least Once

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By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence on visual social networks like

5 Ways to Get Free Press for Your Wedding Business

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By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here are five ideas to get

What Shark Tank Can Teach You About Your Wedding Business

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I’m a huge Shark Tank fan.  I love the drama, the deals, the pitches.  There’s a whole lot you can learn about business watching this show.  Never before have you been able to watch someone pitch their idea to real investors. Robert Herjavec (the nice one) wrote a great article on being an entrepreneur, Top 10 Tips for Entrepreneurs.  One

13 Tools to Save Time and Increase Productivity In Your Wedding Business

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Guest post by Demetrio Fortman Just imagine that you’ve got a vacation planned or you’ll be out of the office for some time, and you’d love nothing more than for your social media efforts to keep buzzing along while you’re away. Nobody will do your work for you, and multiple social media accounts need your attention. How in the world

What Is the Best Way to Stand Out and Get Clients On Social Media?

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What Is the Best Way to Stand Out and Get Clients On Social Media? “I spent money using Social Media marketing (google, twitter, facebook etc.) what a huge waste of time and money. So I ask you what am I doing wrong and what can I do… Okay, I do meet and network with a lot of companies and individuals

7 Sneaky Ways to Reach Couples With Facebook Ads

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Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. Most of these strategies involve