Hey, wedding pro. I’ve got a question for you. How important is marketing to you for your wedding business? Is it something that you see as an absolute must do, or is it something that’s kind of like, whenever I get around to it, you know, whenever I have a little extra cash lying around, which, you know, spoiler alert,

This past year has shown that wedding professionals can no longer rely on their offline presence alone, such as wedding shows or word of mouth referrals, to grow their wedding business.  If you are currently not getting enough calls or inquiries from engaged couples every month, it’s time to build up your online presence.  “Here’s the thing, if you don’t

As important as it is to make sure your professional website is wedding day photo-perfect, it’s also important that you make sure you know where else brides and grooms are going, technology-wise. Like it or not, apps aren’t going anywhere, and it’s possibly even more evident in the wedding industry, where app creators have seen an opportunity to make big

I must admit that I’m a bit puzzled that wedding trends and fads changing so quickly, as laid out, for example, in this Vogue article about 2017 wedding food trends. This is what I mean: Fashion trends come and go quickly too. But you wear clothes every day, and it’s understandable that you’d get tired of this or that style

Have you ever been to Starbucks? It’s this little chain of restaurants that sells coffee. Perhaps you’ve heard of it. Go to one (or actually, most coffee houses), order a drink, have a seat, and before long, you’re bound to overhear a conversation that goes like something like this: “Ohmygosh, Brit, you have GOT to see the honeymoon hacienda Trevor

When a bride is walking down the aisle, you’d like to think her friends and family would be basking in that moment, shedding a tear, making a memory. Nope. Left to their own devices, a large percentage of guests will hang their phone, tablet, or camera right out in the aisle. One wedding pro I spoke to recently said it’s

I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard

I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the same way, with a sort

By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than

When we started our wedding business sixteen years ago, there was no such thing as Facebook, YouTube or Instagram. Pro cameras were expensive, and we watched weddings with our eyes, not through the lens of a smart phone. But today’s Millennial couples increasingly want digital proof of their weddings’ awesomeness. There’s an opportunity for wedding professionals to facilitate that desire