As important as it is to make sure your professional website is wedding day photo-perfect, it’s also important that you make sure you know where else brides and grooms are going, technology-wise. Like it or not, apps aren’t going anywhere, and it’s possibly even more evident in the wedding industry, where app creators have seen […]
I must admit that I’m a bit puzzled that wedding trends and fads changing so quickly, as laid out, for example, in this Vogue article about 2017 wedding food trends. This is what I mean: Fashion trends come and go quickly too. But you wear clothes every day, and it’s understandable that you’d get tired […]
Have you ever been to Starbucks? It’s this little chain of restaurants that sells coffee. Perhaps you’ve heard of it. Go to one (or actually, most coffee houses), order a drink, have a seat, and before long, you’re bound to overhear a conversation that goes like something like this: “Ohmygosh, Brit, you have GOT to […]
When a bride is walking down the aisle, you’d like to think her friends and family would be basking in that moment, shedding a tear, making a memory. Nope. Left to their own devices, a large percentage of guests will hang their phone, tablet, or camera right out in the aisle. One wedding pro I […]
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers […]
I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the […]
By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in […]
When we started our wedding business sixteen years ago, there was no such thing as Facebook, YouTube or Instagram. Pro cameras were expensive, and we watched weddings with our eyes, not through the lens of a smart phone. But today’s Millennial couples increasingly want digital proof of their weddings’ awesomeness. There’s an opportunity for wedding […]
I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m […]
By Todd Brison, Snap Swipe Post I know, I know. You don’t want another app to learn. Instagram is working just fine. Learning a new thing takes time, it takes effort, and frankly, you’ve got plenty to do. But the fact of the matter is, Snapchat is REALLY hot right now. It’s got 100 million […]