How Can I Book Weddings When My Service Is an Afterthought?

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How Can I Book Weddings When My Service Is an Afterthought? “Our largest obstacle right now is that Floral Preservation is that it seems to be an ‘after thought.’  We are trying very hard to get in front of the bride earlier.  Floral Preservation is also not listed as a Vendor on most online services.  Any thoughts would be greatly

4 Tips to Make Your Website Google-Friendly

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Keywords. Social Media. Blogging. Keeping up with everything you need to do to get your wedding business website in the good graces of Google can be exhausting. But it doesn’t have to be. Really, what Google is looking for from you is actually quite simple – be authentic and give your website visitors a great user experience. Here are 4

8 Killer SEO Strategies For Your Wedding Business

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If you want to book more weddings, you need to get FOUND by the couples who are searching for what you do. SEO (search engine optimization) is the art of making sure your website gets found naturally in the search engines, no paid advertising required.  In other words, that’s free website traffic. Unfortunately, getting “free” traffic costs time, money or

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

Featured image for u201cPaying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?u201d
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

Google’s Hummingbird Update: What Does It Mean For Your Wedding Business?

Featured image for u201cGoogle’s Hummingbird Update: What Does It Mean For Your Wedding Business?u201d
Every time Google rolls out a new algorithm update, the SEO world collectively holds its breath and waits to see whose websites get the dreaded Google slap.  We’ve suffered and survived through Panda and Penguin, but this recent Hummingbird update is different. This isn’t just an adjustment to Google’s algorithm; it’s an entirely new search engine.  If we think about

How to Fire Your SEO Guy and Double Your Website Visitors

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Hey, I love experts as much as the next guy.  I pay them to do what they do best so that I can focus on what I do best. But what I don’t love is paying for something that doesn’t get results. You can pay anywhere from $100 to $500 per month or more for SEO work that’s supposed to

Wedding Blog 101: How to Get Real Leads and Make Money

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Question: Does blogging really work to get more wedding business? “Good afternoon, Stephanie. Thanks for all your help thus far. The advice on your site is AWESOME! It’s actually working! “I downloaded The Price Shopper Email Formula. Since implementing this email, I have tripled my callbacks. This is great! You gave me gold! For FREE! Thank you so much. “I

How to Recover From a Negative SEO Attack On Your Website

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A couple weeks ago we discovered that some unknown party has launched a negative SEO campaign pointing nonsense backlinks from poor quality sites at our domain.  The intention is to make it appear to Google as if we’re creating these “unnatural” links ourselves, so that Google will punish us by removing us from the rankings. In non-geek speak, these “bad

Wedding Website SEO That Works: 5 Steps to Getting to Page 1

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Question: How can I get backlinks for my website and raise my page rank? I’m looking for ways to promote my wedding band, especially finding ways to get links back to my website to build page rank and increase listings in the serps.  Do you have a book or video that i could purchase which has info in it like

How To Use Links To Create Good SEO

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  Good SEO on your wedding website isn’t just about using the right keywords in the right place. There are quite a few different things that search engines are looking for which improve your ratings which Christian Arno writes about in his article. One of those things is links. You can have inbound links which lead from another website to