Wedding Industry Roundup: Planning, Millennial Marketing and SEO

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All Things Weddings: 18 Things I Wish I Could Have Told My Wedding Planning Self– Wedding vendors take note: Make sure that your couples read this while you’re helping them plan their ‘I do’s’. Don’t Tell The Bride, But Grooms Are Big Business– Move over ladies… more and more grooms are getting into planning weddings their weddings as well! Learn

11 Mistakes Wedding Pros Make That Kill Your SEO

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SEO (search engine optimization) is essential for getting brides and grooms to find you.  In fact, that’s exactly what it means. SEO: the process of improving your website’s ranking in the search engines so that more visitors can find you…without having to pay for it. True SEO expertise is complicated and far beyond my own amateur SEO geek abilities, but

Wedding Industry Roundup: Personalization, Motivation and New SEO

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Your source of all things wedding biz from around the web. All Things Weddings: Wedding Industry Gets Personal– Gone are the days of cookie-cutter weddings; personalization is here to stay! How can your business adapt to this new trend? When Is It OK to Be the Photographer at Your Own Wedding?– We may be a selfie obsessed nation, but this

Wedding Industry Roundup: SEO Tips For 2015, Periscope, Dogs at Weddings

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All Things Weddings: Two Grooms Dress All Their Bridesmaids In Wedding Dresses – Check out these new husbands and their 10 gorgeous ladies in white 30 Times Dogs Make Weddings Exponentially Cuter – Best of photos of dogs at weddings.  Yes! Post Marriage Equality Outlook For Gay and Lesbian Weddings – Weddings are now legal in 50 US states.  Learn

Wedding Industry Roundup: Gay Weddings Mainstream, Facebook Fans, Wedding Gossip

  All Things Weddings: The Gay Wedding Industry Goes Mainstream – WeddingWire buys GayWeddings.com, welcoming what could be a $2.5 Billion industry if same sex weddings are approved nationwide. What to Do In a Customer Drought?  Look to the Wedding Industry – Learn how to survive when the marriage rate is the lowest it’s been in 100 years. 3 Worst

7 Ways to Create an Engaging Wedding Blog Right Now

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By Kaitlin Jones So you want to start a blog for your wedding business, but you’re not sure what works?  You’ve come to the right place! A blog is a wonderful way to capture your business’ voice, while offering your audience more than, well, just what you’re offering!  Share insight with your followers, promote your fellow wedding professionals with curated

8 Unforgivable Online Marketing Mistakes All Photographers Make at Least Once

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By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence on visual social networks like

5 Ways to Tailor Your Content to Attract Local Brides

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By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business is. Well, here you go…

Wedding Industry Roundup: Wedding Newbies, Scams & Game of Thrones

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All Things Weddings: The Broke Ass Bride’s Guide to Newbie Vendors – Advice on the pros and cons of hiring newbie vendors. What do you think? 6 Ways Couples Can Avoid Wedding Scams – The media is at it again, warning couples against wedding professional con artists and scammers. Ready For the Marriage Apocalypse? – Millennials are slow to marry,

How to Get Brides to Trust You (And Therefore Hire You!)

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Guest post by Melissa Lande We’ve all been there. Every winter we vendors anxiously watch our computer screen, awaiting any sign that a bride wants to hire you for your wedding services. And when that glorifying lead comes in, most brides ask for your prices and then disappear into the vast darkness. Sound familiar? These five strategies are designed to