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Sometimes I treat my business like an old work horse. When things are going well, I keep pushing her. “C’mon, Bessie! Go, go, go!” When things aren’t going so well, I curse and swear and threaten to turn her in for a new model. In the toughest moments and the busiest times, it’s important to […]
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This is a sponsored post that contains affiliate links. The world is changing at a rapid rate. In fact, Moore’s Law suggests that technology is improving at an exponential pace every year. Consumers are also adapting. At the time of writing this ebook, Jeff Bezos of Amazon has recently become the world’s wealthiest person. E-commerce […]
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This is a sponsored post that contains affiliate links. If your goal is to increase bookings at your venue and drive higher sales and revenue, the easiest way to do that is by optimizing your sales funnel. You can think of your sales funnel as the entire process your customer has to go through from […]
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By: Eathan Janney In the previous post we explored how a change in mindset can seriously affect your business. There is a certain mind that hates selling and there is another mind that believes there is joy present in the sales process. In that last post we introduced the phase “selling is love” for […]
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By Eathan Janney Mindset is everything. Even the most successful entrepreneurs in the world can add significant percentages to their income through subtle mindset shifts. In the next few posts we’re going to highlight mindset shifts that will make you more money using ethical and responsible tactics and strategies that embody your natural desire to […]
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There’s nothing more terrifying that quoting your price to a bride or groom when you don’t fully believe it. The lump in the throat, the knot in the stomach, the shaky knees of INSECURITY. We’ve all been there, especially right after rolling out a new price increase. If you don’t believe you’re worth the price, […]
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It happened again. Another email from a wedding startup company asking, “How can I get couples to want my new wedding product/service? They just don’t seem to ‘get’ it.” Does this sound familiar? The Mistake That Leads to a Failed Wedding Business My heart aches for them because they’re fighting a losing battle. If […]
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I’ll never forget the thoughts I had at the first bridal show I attended: excitement mixed with trepidation with a huge smattering of cynicism. As I was meandering through the different rooms, I came across a limo company that was going on about how they provide a red carpet walk-up to the limo and champagne […]
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Go to any bridal show, and it seems like every other booth is a wedding photographer. “Have camera, will shoot” seems to be the credo these days as more and more photographers are coming onto the scene. Experienced or not, the wedding photography competition is fierce, and we brides can feel it! For every time […]
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I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]
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