You’ve got people visiting your website, but no one fills out your contact form.  People stop by your booth at the bridal show, but don’t answer the phone when you call.  Your online advertising is sending you traffic, but no leads. What the heck is going on? Chances are good that you’re making one or more of these mistakes that

The idea of getting a Return on Investment (ROI) in work is a good concept which can help determine if the strategy which you are using is a good one or not. A problem of measuring that ROI in social media has arisen as figuring it out can be difficult according to Rohit Bhargava’s article on his blog as well