How to Grow Your Wedding Business With Google (For Free)

Recently we suggested some simple changes to a client that resulted in Page 1 visibility on Google and more website leads OVERNIGHT. It took her about 10 minutes to do. It was so simple! Even I was surprised at the results. What was it? Google My Business. A Google My Business listing is a great way we know how to
Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard
Google vs. Facebook For Control of Your Reputation

We have all heard the reports on the news about people and companies whose reputation has been ruined by Facebook or Google. Thankfully Facebook has instituted systems that allow people to quickly gain control of their security and image by simply changing settings and un-tagging themselves from pictures. However, for a majority of people the issue still continues as they
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