3 Client Communications Lessons From a Dog Trainer

The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around the room. It was obvious
7 Reasons Why Brides and Grooms Don’t Contact You

You’ve got people visiting your website, but no one fills out your contact form. People stop by your booth at the bridal show, but don’t answer the phone when you call. Your online advertising is sending you traffic, but no leads. What the heck is going on? Chances are good that you’re making one or more of these mistakes that
3 Price Lessons From a $250 Pair of Shoes

It’s 60 minutes before our presentation for the National Association For Catering and Events when the unthinkable happens: My sandal breaks. Not just any sandals, the only pair of shoes I have with me that matches my dress. Irreparably broken. No tape or safety pin can rescue me. I have no choice but to buy a new pair of shoes,
What a Teenage Obsession Taught Me About Making Money

When I was sixteen years old, I had an obsession. Okay, I had A LOT of obsessions. I mean, I was sixteen! One of my biggest obsessions was owning a black Nissan Altima. Go ahead and laugh. It’s not the most glamorous car, now or then. The funny thing was, I didn’t even LIKE cars or even driving for that
The Bathroom Stall Principle of Booking More Weddings

It happens in the ladies room. There is always a line in the ladies room. Maybe it’s because we stop to do our hair, chit chat and adjust our panty hose. Anyway, there’s a line and we get on it. There are three bathroom stalls and a dozen ladies waiting in line. Two of those stalls are occupied, and the
How a Wedding Is Like Serving Jury Duty

I walk into a room crowded with other reluctant potential jurors reporting for jury duty. All the seats are taken, so I huddle in the corner with six other women. No one knows what we’re supposed to do. There is no one in charge and no one is working here for us to ask. I feel uncertain, even a little
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