Are You Caught in These Self-Sabotaging Mind Traps?

Featured image for u201cAre You Caught in These Self-Sabotaging Mind Traps?u201d
By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. As the manual circulated around

3 Price Lessons From a $250 Pair of Shoes

Featured image for u201c3 Price Lessons From a $250 Pair of Shoesu201d
It’s 60 minutes before our presentation for the National Association For Catering and Events when the unthinkable happens: My sandal breaks. Not just any sandals, the only pair of shoes I have with me that matches my dress. Irreparably broken. No tape or safety pin can rescue me. I have no choice but to buy a new pair of shoes,

The Couple Doesn’t Have a Budget. Should I Offer a Discount?

Featured image for u201cThe Couple Doesn’t Have a Budget. Should I Offer a Discount?u201d
“Help! I love your columns and website – you are a godsend for our profession! I have a very unique situation that came up today and I would LOVE to ask for your guidance. I am a wedding planner new to the area. Yesterday I met with potential clients for two hours about procuring my day of coordination service. I

How Can I Compete With Undercutting Competition?

Featured image for u201cHow Can I Compete With Undercutting Competition?u201d
“I am thinking about that belief about how my competition devalues my services, and want to overcome it and convince brides that I am worth the extra money. Since I’ve started my group, I have gotten some church gigs, a couple of gigs playing for nursing homes, a tree lighting, and 1 wedding. When I get leads, I often come

How to Increase Revenue Using a Simple Pricing Tip

Featured image for u201cHow to Increase Revenue Using a Simple Pricing Tipu201d
Pricing for wedding services can sometimes be tricky, especially if you provide personalized quotes. Here is a quick pricing tip that you can implement today to increase your bottom line: omit the zeros. According to this article from Skillcrush, the zeros are the first thing your client’s eyes go to when looking at your prices.  While it is tempting to

How to Communicate Your Value

Featured image for u201cHow to Communicate Your Valueu201d
It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer can be tricky; but the

“Who Said You Deserve To Make a Good Living as a Wedding Pro?”

Featured image for u201c“Who Said You Deserve To Make a Good Living as a Wedding Pro?”u201d
“I really am poor. I hate to say it, I didn’t use to be…but I have got to get outta this lifestyle of going to food banks for my kids to eat…I’m so hardworking and I’ve worked really hard to get my business where it is today. I’ve reinvested most of what I’ve made back into the business which has

5 Powerful Strategies to Wow Couples and Prove Your Value

Featured image for u201c5 Powerful Strategies to Wow Couples and Prove Your Valueu201d
More lessons learned from this year’s EPMEN conference, this time from Peter Merry’s presentation, “Showcase Your Value!” Peter is a WED Guild entertainment director who commands a rate of $5,000 and above for his services.  How does he pull it off when couples seem increasingly price focused? A few highlights from his presentation for communicating your value at the consultation

The Truth About Making a Living as a Wedding Professional

Featured image for u201cThe Truth About Making a Living as a Wedding Professionalu201d
Question: Who said you’re going to make a good living as a wedding vendor? Interesting survey and results… [The survey referred to found the 47.9% of wedding vendors make LESS THAN $25,000 per year, which is not a livable, full-time wage in most areas.  Get the full survey results here.] However, I need to ask who told these people that