3 Ways to Make Your Wedding Business a Work of Art

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HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band album cover. I see Captain America! I see Jon Snow! I see Groot! The painting was done by a Marvel artist,

8 Wedding Apps Your Couples Are Using

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As important as it is to make sure your professional website is wedding day photo-perfect, it’s also important that you make sure you know where else brides and grooms are going, technology-wise. Like it or not, apps aren’t going anywhere, and it’s possibly even more evident in the wedding industry, where app creators have seen an opportunity to make big

Paid Advertising on Pinterest: An Interview with Alisa Meredith

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I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since it’s my fave social media

How Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?

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“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for their referrals. “So I’ve had

5 Ways to Attract Wedding Leads With Images

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What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. This image reportedly got

Why I Like Social Media Marketing More than R&B Music

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Why did you buy your first DVD? You had a rack full of perfectly good VHS tapes…a collection you’d been curating for years no doubt. Some of us heard about DVDs and three hours later were buying our first DVD/VHS combo machine (remember those!) Others, like myself, waited until it was nearly impossible to find VHS tapes before taking the

12 Pinterest Tips From the Gurus at Social Media Marketing World 2016

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If you saw my recent article, “How Pinterest Became My #2 Traffic Source In One Month,” then you won’t be surprised to hear that I attended three different Pinterest lectures at the Social Media Marketing World conference last month in San Diego: “How to Turn Pins Into Customers and Profit With Pinterest” with Natalie Jill, “How to Drive Traffic With Pinterest’s

How Pinterest Became My #2 Traffic Source In One Month

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I’m going to let you in on a little secret…stuff you pin from your site to Pinterest is a link back to your site! Yeah. Unlike videos on YouTube, tweets, or Facebook posts, pins are direct links to your site. Because we know Pinterest is the bride’s natural habitat, this is particularly good for those of us in the wedding

8 Tips to Become a Social Media Marketing Pro

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Taking time out of your busy day to post on Twitter, Facebook, Instagram and Pinterest can be exhausting. But, as a successful wedding pro, you know it’s necessary. Follow these tips to optimize your social media marketing and drive more leads to your website. 1. Post the Right Content While your Facebook fans may want to read your wedding planning

How To Sell to a DIY Couple

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By Adrienne Woolsey As if I didn’t spend enough time perusing Pinterest already, since getting engaged, it seems that I frequent my Pinterest app more and more looking for wedding inspiration and budget friendly DIY ideas. Pinterest no longer acts solely as an online inspiration board- it is changing the way we do weddings in the U.S. Pinterest’s largest demographic