What to Say When Following Up with Brides

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As a wedding vendor, you have leads coming in from bridal shows, referrals, social media, and website forms. The question arises, what do you say when it comes time to follow up? Here are a few tips to use when planning your method of reaching out to your potential clients: 1. Make it personal – Use their name As easy

The Best Kept Secret For Viral Marketing In the Wedding Business

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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than

Social Media at Weddings: Yay or No Way?

Featured image for u201cSocial Media at Weddings: Yay or No Way?u201d
When we started our wedding business sixteen years ago, there was no such thing as Facebook, YouTube or Instagram. Pro cameras were expensive, and we watched weddings with our eyes, not through the lens of a smart phone. But today’s Millennial couples increasingly want digital proof of their weddings’ awesomeness. There’s an opportunity for wedding professionals to facilitate that desire

Why We Chose Our Wedding Photographer Over the Competition

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Go to any bridal show, and it seems like every other booth is a wedding photographer. “Have camera, will shoot” seems to be the credo these days as more and more photographers are coming onto the scene. Experienced or not, the wedding photography competition is fierce, and we brides can feel it! For every time you wonder how you are

Wedding Industry Roundup: Don’t Feed the Photog! Facebook, Ideal Clients

Featured image for u201cWedding Industry Roundup: Don’t Feed the Photog! Facebook, Ideal Clientsu201d
 Your source of all things wedding biz from around the web. All Things Weddings: Yes, Wedding Photographers Should Be Fed. No, You Cannot Delete Anything From the Internet – In case you missed the drama around the (now removed but still searchable) article from Brides.com. 8 Instagram Accounts You Should Follow for Wedding Inspiration – Follow the best of the

Featured Wedding Superhero: Jessica Anderson, Wedding Photographer

Featured image for u201cFeatured Wedding Superhero: Jessica Anderson, Wedding Photographeru201d
12 Tips For Work-Life Balance and Finding the Courage to Stand Out Jessica Anderson of Jessica Sue Anderson Photography in Utah is a multi-talented photographer, wife, mother and entrepreneur. The amount of information she’s assimilated and implemented to grow her new wedding business is truly inspiring! We had a chat to learn her secrets. What are your biggest strengths? I

Wedding Industry Roundup: Gay Marriage Ruling, Wedding Gown Trends, Website Fixes

Featured image for u201cWedding Industry Roundup: Gay Marriage Ruling, Wedding Gown Trends, Website Fixesu201d
All Things Weddings: US Supreme Court Will Rule On Gay Marriage – This landmark trial begins Tuesday April 28th, 2015 to determine whether states have the right to ban gay marriage. Ikea Gets Into the Wedding Business – Clever “joke” promotion allows couples to get married remotely with the backdrop scenery of their choice. 2015 Wedding Gown Trends From Bridal

How Do You Handle an Angry Bride Who’s Upset Because We Booked Her Date?

Featured image for u201cHow Do You Handle an Angry Bride Who’s Upset Because We Booked Her Date?u201d
“On date in question, 5 different clients contacted us about at the same date. We booked first one to submit the booking form and deposit. Then we sent out an email to the other 4 clients informing them of this and if they still needed a photographer we would refer them to one.” Answer: Be clear, firm and understanding. Step

7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistake

Featured image for u201c7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistakeu201d
When you start planning your wedding, you enter into a whole new world that can come with a shockingly high price tag.  It’s natural to look for places to cut corners, but here are some facts to consider before hiring an amateur photographer for your wedding day. 1. The number one regret of couples after the wedding is not investing

7 Ways To Do Business As Usual When You’re SICK

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This article was inspired by a true life story, because at the time that I am writing this I am home sick in bed. If you are like me, then you cannot just lay back and fall asleep when there is work to be done and life happening around you. So if you have a laptop by your side and