Wedding Industry Roundup: Personalization, Motivation and New SEO

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Your source of all things wedding biz from around the web. All Things Weddings: Wedding Industry Gets Personal– Gone are the days of cookie-cutter weddings; personalization is here to stay! How can your business adapt to this new trend? When Is It OK to Be the Photographer at Your Own Wedding?– We may be a selfie obsessed nation, but this

Essentialism: You Are the Weakest Link

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We are in our own way.  That’s right; one of the biggest impediments in our path to success in business is ourselves. You say, “No way!  I’m working as hard as I can.  There is just too much to do.” There.  You just figured it out. Doing More By Doing Less Steph and I recently read the book Essentialism: The

How to Find Hope in Cold Pizza and Starfish

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I was 13 years old and there was nothing to eat. Not “nothing” the way teenagers complain when you’re out of Haagen-Dazs. There was literally NOTHING in the fridge but a stick of butter. I was humiliated by our poverty and there was nothing I could do about it. The church gave us leftover vending machine food, stale ham and

Can You Keep a Secret?

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My friend Sarah cannot keep a secret. Once I told her, in confidence, about an embarrassing dream involving Hugh Jackman in drag and a pack of wolves.  (Don’t ask.)  She immediately told my husband. “I hate secrets,” she blurted out.  “Too much pressure.” It turns out Sarah was right.  Keeping a secret, even a trivial one, creates stress because our

5 Secrets of Successful Wedding Professionals

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There are some wedding pros who stand out from the crowd – they are successful, happy and have wonderful clients. What is their secret? Whether you are just starting out in your business or want to take it to the next level, here are 5 things that these successful business owners do and an action plan for you to incorporate

5 Strategies to Be More Productive in Your Wedding Business

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Do you ever feel like there are not enough hours in the day to get things done? Whether you are juggling your wedding business with a full-time job or a family, staying on top of everything can be a challenge. There are several things that may be costing you precious time. I stumbled upon this article from Entrepreneur “7 Ways

The 7 Habits of Highly Effective Wedding Pros

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Four months ago, I had a nervous breakdown over my laptop. “I can’t do it!” I screamed to Jeff, pounding my fists into my thighs.  “I need help!” There was simply too much to do and I was overwhelmed.  Book More Brides was growing by leaps and bounds…but so were my responsibilities.  I had simply reached my limit. Hey, sometimes

Jeff’s Guide to Getting the Girl

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Ever hear the saying, “Have a plan or plan to fail?” Man, I’ve lived that theory out big time.  Being a dedicated creative, spontaneous humanoid, I drive my wife crazy with my rather constant ricocheting from task to task. “Damn it, I’m a highly effective multi tasker!”  Yeah, even I don’t buy that bullshit. Even with this untethered side of

What Seinfeld Can Teach You About Booking More Weddings

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There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  As a result, he lands

Tale of the Spineless Pushover

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“No is a complete sentence.” My husband tells me this was his grandmother’s mantra.  Grandma Linnie was very good at saying no, even to her darling grandchildren. I didn’t have a grandmother to teach me this lesson.  In fact, the lesson I Iearned was quite the opposite. I learned to say YES to pretty much everything that was asked of