How to Create a Team of Brand Ambassadors For Your Wedding Company

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By Jennifer Taylor, Taylor’d Events While it may seem like a difficult thought to allow anyone else to represent and embody the brand you’ve developed from the ground up, don’t be quick to dismiss the perks that can come from introducing a new member to your brand. It’s not easy to loosen up the reins – you’ve watched your company

How Can I Book Weddings When My Service Is an Afterthought?

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How Can I Book Weddings When My Service Is an Afterthought? “Our largest obstacle right now is that Floral Preservation is that it seems to be an ‘after thought.’  We are trying very hard to get in front of the bride earlier.  Floral Preservation is also not listed as a Vendor on most online services.  Any thoughts would be greatly

How Do You Survive the Slow Season?

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How Do You Survive the Slow Season? “What do you do to stay profitable and how do you keep your attendance high?  I live in Miami, where slow season is from June till October.” Answer: Plan ahead to keep the lights on. Our wedding season slows down during the winter here in New York, too.  We’d be crazy busy starting

How Can a Jeweler Partner with Local Businesses to Work with Brides?

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“I am really loving the trainings in your videos. I am not a wedding vendor per say, I sell the jewelry they will be wearing. In learning more about how brides work and think it is really helping me understand how to reach out to people. Do you know how I can reach local businesses and work with them? Thank

3 Ways to Get More High Quality Leads For Your Wedding Business

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Question: “How do I pre-qualify brides and create strong partnerships with other wedding businesses?” “Hello, I definitely give it [The Price Shopper Email Formula] a thumbs up.  I had heard about these principles in my previous career as a mortgage broker and never ocurred to me to apply them to the wedding business.  I’m still in the process of starting

How to Win Friends and Referrals in the Wedding Business

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Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

How to Move to the Top of the Bride’s Booking Priority List

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Question: How do I get brides to think about booking ME first? “My question is how to get brides to focus more on their hair??? By the time they get to thinking about their look, they’ve spent so much on the venue, photos, dress and flowers the hair is practically an after-thought!!  Thanks again.” Answer: We get asked variations of