Over the last few years the look of marketing has drastically changed. People have gone from using phone books and listening to radio and TV ads and have switched to checking out websites and looking up companies on Facebook. It’s not that TV, radio ads and phone book listings are irrelevant, the actual issue is that the majority of consumers

Many wedding vendors are making a fatal mistake that means brides are NOT finding your website…and most of them will never realize it. It’s time for you to learn the truth. You can handle the truth, right? The Google Search Trap I’ll use an example outside the wedding industry to illustrate this point. A friend of ours told me she

When did you last look at a bunch of wedding business websites? There is a trend which is quickly catching on with wedding websites that is crucial in capturing a bride’s attention and it increases the probability of changing her from an observer to a client. This trend is pictures. Lots of artistic, eye catching pictures that show off the

  Have you ever wondered why there is so much change in the digital marketing platform? After all it seems like there should be some bottom line answers that ALWAYS work right? Well, let’s put it all in context. Marketing has been around ever since buying and selling started (and let’s face it, we’re talking about a very long time)

Marketing has changed. Not just in some fields, but across the board. Think about it. If you’ve done any shopping online you’ve probably noticed that you base some if not all of your purchase choices on reviews. So how does that work with marketing as a whole? Well, it means that doing a huge ad campaign isn’t going to bring

Finding out where your audience spends it’s time online is one of the first steps to setting up an effective marketing plan. If you go where they are already it will be easier to capture their interest. The good news is that there is one place where the majority of internet users hang out, and that place according to Frank

Leave it to my friend Claire over at the English Wedding blog to make the most convincing argument for blogging that I have ever seen.  Really! Not only does she tell you how to do it simply and easily, she explains the actual results and benefits you can expect to get from it, topics you can blog about and shares