5 Ways to Book Wedding Clients Without Meeting Them

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By Megan Miranda With YouTube, Pinterest and other social media platforms, potential clients can learn a lot about you before you’ve even said hello. For this reason, brides may send you an email getting straight to the point — what are your prices? Read on to learn how to book this tech-savvy bride without ever meeting in person! #1 –

6 Online Marketing Tools to Help Even a Novice Succeed

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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals that can mean walking a

The Secret to Predictable Success

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Know thy Numbers! If there was a 10 Commandments of Business, I’m sure this would be one. “Know thy numbers or pay with eternal business damnation.” Alright, maybe not damnation but damn, your making it way harder than it has to be. We were recently featured by Ontraport, the software we use to help run our biz.  I admit it

8 Unforgivable Online Marketing Mistakes All Photographers Make at Least Once

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By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence on visual social networks like

Should I Switch My e-Commerce Website to WordPress?

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Should I Switch My e-Commerce Website to WordPress? “I heard you mention that it was best to have your website on wordpress.org.  Do I need to make a switch over? What’s the benefit of doing this?  I read online that you can pay $12 for a custom WordPress.com domain? Does this then mean that the .org issue is resolved?” Answer:

4 Creative Marketing Strategies for Non-Local Wedding Businesses

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Question: How can I get more leads for my destination wedding business? Hi there, I am Stefania, a young Italian woman living in Rome. An American friend of mine has explained that it is becoming more and more popular for American couples to host destination weddings, including European destinations, such as Italy. So, my idea would be to assist US

Getting Facebook Marketing To Actually Work In Attracting Brides

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A wedding business getting tired of attempting Facebook marketing isn’t new. In fact local wedding businesses struggle a lot to make Facebook marketing work. That doesn’t mean that you should give up, or that it won’t work. It just means you have to know what to do to see results. Stephanie Padovani’s guest blog on Mobile Beat does a great

How To Capture A Brides Interest On Facebook

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  If you already use Facebook for keeping up with friends you probably have a bit of an idea of what is involved in writing a good Facebook post. However business pages are constantly working on getting better returns for their time, which means finding better ways to build interest in their brand. Lawrence has some brilliant pointers on his

Getting Found Online: The Secret Behind It

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  I could tell you a lot about SEO, the basics, the in-depth information. The truth about getting found online however isn’t summed up by SEO. You have to know the thought behind it to really get that great online boost that gets your business found by brides. So what is the secret? It’s a mindset. Instead of marketing your

26 Things to Include On Your Wedding Vendor Website

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Want to know if your website makes the grade? Here are the essential elements you should include on your wedding business website. 1. Professional website design. If your site looks amateur, so do you. 2. Your location, including a mailing address with town and zip code. This is the only way Google knows where you are so that they can