Last week at the Wedding MBA, Sonny Ganguly of Wedding Wire once again blew our collective minds.  This time he shared his ambitious goal: to get 100% of wedding professionals to go mobile by next year. Why is going mobile so important to your wedding business? Check out these eye-opening statistics: In 2014, the amount of mobile traffic will surpass

  Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida. We weren’t the only speakers, and we eagerly soaked up their presentations as well. You didn’t think you were the only one learning out there, did you? Here are a few of

Have you tried mobile marketing for your wedding business? It’s the new kid on the block, and a very popular one at that. With 1/3 or more of Americans having smartphones, mobile marketing reaches a lot of people. There are a lot of ways to tap into this market. Some companies have built apps for their business and others simply

  Mobile marketing is a great way to keep your brand in front of potential brides. The only problem is that many companies forget that they can have a simple opt in and do monthly or weekly text messages. It is a really easy process, and if you have ever used RedBox you should know effective it is. This is

Don’t you hate the feeling of being too late to take advantage of a great opportunity? We get a great tip or a bit of advice and know we should take action…then we forget about it or worse…we procrastinate. Then we see someone else set sail on that Opportunity Ship without us.  Not fun. Here’s an example of what happened