Even though I was super quiet as a kid, I’ve always been a communicator. I was as happy having a conversation with the “grown ups” as I was playing hide and seek with the kids outside. Sometimes my need to communicate got me in trouble. There was the time I accidentally revealed my brother’s Christmas gift because I forgot it

Whether you are attending a bridal show as an engaged couple, or staffing a booth as a wedding vendor, bridal shows are work. Couples and business owners are there for the same purpose: they want to make a match and book a wedding date. Vendors, however, you could be sabotaging your work efforts and not even realizing it. #1 –

Sales is a dirty word. Is it any wonder that we dread it? Yet until a sale is made, nothing happens. You don’t get to do what you love. You don’t get to wow the couple with the wedding of a lifetime. The magic doesn’t happen until you book the wedding. Whether you like it or not, if you own

Is your website attracting leads or driving them away? If your website isn’t working for you, it’s likely that you’re making one or more of these unforgivable mistakes. They’re “unforgivable” not because I’m going to hold it against you (unless you need a kick in the butt—then I’m you’re girl) but because they’re so easy to fix that you have

Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker.   Show me a link and my clicking obsession catches fire.  This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute.  Through years of pain (and good

You might not know it, but your website could be making you criminal to brides and grooms.  It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it!  Please, please, please. Here’s why: 89% of brides admit that they

I know you’re guilty.  I’ve seen you (or someone like you) committing these networking sins at every wedding professional mixer, wedding show and industry event. Don’t believe me?  Take heed of these common mistakes that can ruin your networking opportunities and cost you big time in lost referrals. Mistake #1 – Hanging out with your friends all night. I get

Question: “I’ve tried everything to fix my wedding business and nothing works.  What should I do?” Let’s just get this out of the way right now: you’re full of crap. There are two possibilities: #1 – You’re right.  Your failure is complete and you might as well get out of the way for someone else because there is no hope.

 It happened weeks ago, but I’ve been procrastinating about writing this article because frankly, I’m embarrassed.  Here’s how it went down… We presented at the Wedding MBA in Las Vegas (a fantastic experience, by the way, if you can go) and we were given an exhibition booth.  It’s a lot like a bridal show booth, except we’re set up to

  I talk to wedding vendors almost every day.  They are my clients, my peers, and my friends.  Lately I’ve been searching for the answer to one thing… What makes the difference between the wedding vendors who PROSPER during difficult economic times and the ones who SUFFER? Jeff, full of compassion as he is, likes to say this is, “Darwin