By Natasha Gay, Zipwhip With read rates that put email to shame (98% of text messages get opened compared to only 22% of email  – Mobile Marketing Watch) it is clear why texting is the preferred form of communication, especially as the Millennial market becomes the majority. 52% of customers want to text with businesses (eWeek), so it’s not going

When we started our wedding business sixteen years ago, there was no such thing as Facebook, YouTube or Instagram. Pro cameras were expensive, and we watched weddings with our eyes, not through the lens of a smart phone. But today’s Millennial couples increasingly want digital proof of their weddings’ awesomeness. There’s an opportunity for wedding professionals to facilitate that desire

Man, things sure have changed since we started our wedding business 16 years ago! Gone are the days when people called you on the phone to inquire about your services. (When those few throwbacks do call, it comes as a shock.) Makes me long for the days when couples actually checked to see if you were available for their date

Why did you buy your first DVD? You had a rack full of perfectly good VHS tapes…a collection you’d been curating for years no doubt. Some of us heard about DVDs and three hours later were buying our first DVD/VHS combo machine (remember those!) Others, like myself, waited until it was nearly impossible to find VHS tapes before taking the

Take Aways From Social Media Marketing World 2016 Wow! Wow! Where do I start? While researching how to categorize and tag my blog earlier this year, I came across a website called Social Media Examiner…and was blown away! I quickly realized they hold a conference every year right here in my fair city of San Diego…and I knew I had

By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue.     Simply put, we won’t call you. Now this fact alone raises many questions , I’m sure.

All Things Weddings: Nightmare Before Christmas Wedding is ‘simply meant to be’– This photography feature highlights one couple’s unique wedding, stemming from their passion from their favorite movie. How Geeky Wedding Cakes Grabbed a Slice of a $2 Billion Industry – The sky’s the limit when it comes to wedding cakes- and ‘nerds’ everywhere are raising the bar. How to

All Things Weddings: 18 Things I Wish I Could Have Told My Wedding Planning Self– Wedding vendors take note: Make sure that your couples read this while you’re helping them plan their ‘I do’s’. Don’t Tell The Bride, But Grooms Are Big Business– Move over ladies… more and more grooms are getting into planning weddings their weddings as well! Learn

All Things Weddings: The Broke Ass Bride’s Guide to Newbie Vendors – Advice on the pros and cons of hiring newbie vendors. What do you think? 6 Ways Couples Can Avoid Wedding Scams – The media is at it again, warning couples against wedding professional con artists and scammers. Ready For the Marriage Apocalypse? – Millennials are slow to marry,