Question: “I don’t understand why I’m not booking anything from bridal shows! “I’m a wedding planner. I get lots of couples entering my contest to win a free iPad (almost 200 at the last show!) so I’m collecting my own leads.  We have a giant photo of a bulldog in a wedding gown at our booth, so they always remember

The first step in booking the couple at the meeting starts BEFORE the meeting.  You need to preframe what’s going to happen to stack the deck in your favor. Before the meeting: Give the couple a simple “homework assignment.”  Ask them to fill out a short questionnaire or visit specific pages on your website that contain rave reviews from your