How To Prepare For The Change In New York Weddings

Featured image for u201cHow To Prepare For The Change In New York Weddingsu201d
If you haven’t heard yet New York just passed a law that legalizes same sex marriages. So what does that mean for wedding businesses in the state? First and foremost you need to consider whether your business is set up with products and more importantly staff who can help plan a same sex marriage. According to a news video by

Why Social Media Connections Are Important In Your Business

Featured image for u201cWhy Social Media Connections Are Important In Your Businessu201d
It used to be back in the day that if a business did good SEO for their website and blogs they would get good ranking. That is still true today to a point. However Google has been constantly working on strategies to personalize their search engine in a way which affects the results that each person sees when they do

How Can I Attract High End Brides?

Featured image for u201cHow Can I Attract High End Brides?u201d
One way to charge more for your services…and get it…is to work for the high-end “luxury” bride market. But if you’re currently only working with low budget or mid-range wedding budget clients, how do you break into the high-end market? Natalie Bradley, who specializes in attracting the high-end bride, shared some tips with us. 1.    Go where the high-end brides

The Best Way To Get More Wedding Clients

Featured image for u201cThe Best Way To Get More Wedding Clientsu201d
Have you ever gone to one of those car washes where they still do your car by hand? I went to one this spring where I was honestly freaking out when I was waiting for them to finish up. Instead of giving me a feeling like they were going to do a good job with my car I honestly wondered

Self-Promotion Tips That Work

Featured image for u201cSelf-Promotion Tips That Worku201d
Marketing your business is about more than just telling people about your product or service. How many times have you hung up on telemarketers because they have done just that? I have a bad tendency to back up and cut conversations short when talking in person with salespeople who don’t even try to make a personal connection. The truth is

Why You Should Re-Tool Your Sales Approach

Featured image for u201cWhy You Should Re-Tool Your Sales Approachu201d
The last few years have triggered a marked change in the way that sales work. You used to be able to spend a ton of time on marketing and getting lots of return for your effort. Now day’s marketers are realizing that it is better to condense the process for the sake of cutting costs, and increasing the benefit of

The Secret Weapon of Online Marketing, Selling, and Business Success

Featured image for u201cThe Secret Weapon of Online Marketing, Selling, and Business Successu201d
Advertising and marketing are fascinating fields. For many businesses they find something that works and stick with it for years, for others, especially if they are a small business, they will take the time to research what works and change with the changing times. When it comes to bridal industry businesses marketing is crucial for the sake of continual building

Why You Should Use Inbound Marketing vs. Outbound Marketing

Featured image for u201cWhy You Should Use Inbound Marketing vs. Outbound Marketingu201d
Brian Halligan talks about how even the basics of marketing have changed in recent history. Outbound marketing used to be the normal way to reach people, and people used to respond to it. Well the truth is, today people still respond to it – by pitching all the carefully crafted letters, hanging up on telemarketers, and ignoring sales calls. People

How To Negotiate and Market To Different Personality Types

Featured image for u201cHow To Negotiate and Market To Different Personality Typesu201d
By now you have worked with enough people to realize that no two people are alike. This creates problems when communicating and marketing to people as you can often feel lost at how to get through to them to explain how your wedding product or service will meet their needs. People can be broken down into four different personality types,

Context Marketing in A Wedding Business

Featured image for u201cContext Marketing in A Wedding Businessu201d
Understanding your context is crucial. What does that mean for a wedding business? It means connecting your product or service, or even what you say to the context of your audience. Connect your product to what your bridal client needs, and what they are facing at the moment. In today’s world utilizing bulk advertising where you have one advertisement and