Building a new website for your wedding business is more than just creating an online presence. Your website can act as a tireless salesperson, working around the clock to attract leads, encourage bookings, and grow your income. It should do more than exist, it needs to work hard for you and your business. When done right, your website can draw

Hey, wedding pro. I’ve got a question for you. How important is marketing to you for your wedding business? Is it something that you see as an absolute must do, or is it something that’s kind of like, whenever I get around to it, you know, whenever I have a little extra cash lying around, which, you know, spoiler alert,

Get Wedding Business Referrals Is it enough for your wedding couples to just be satisfied? If you’re satisfied with a service or product, it means that you got what you expected—nothing more, nothing less.  However, in an industry that thrives off referrals, wedding professionals need to surpass expectations. You want your couples to know you went above and beyond for

Wedding Business Marketing Tips With engagement season just around the corner, this is the perfect time to update your wedding business and make sure you are in the perfect spot to reach your ideal couples by the time December hits. In 90 days, there will be a massive boom of potential new couples looking for the perfect wedding professional, so

follow up with wedding leads A question that comes up a lot with our Book More Brides Growth Academy Students is: How often should you follow up with your wedding leads?  The question that usually follows is… How do you keep following-up without being annoying? “In the wedding industry, we’re always worried about coming off as that annoying wedding professional

Wedding Marketing Tips for Instagram Hey wedding pro, we have some exciting news for you!  A recent statistic from the Wedding Report said “There will be more weddings in 2022 than there has been in the last almost 40 years”.  Which means your couples need you more now than ever before. If your wedding business is not booked out right

Do you feel like you are constantly spinning your wheels and getting nowhere in your wedding business?  As a busy, passionate wedding professional, it’s common to get stuck in the daily grind of sending emails, tracking down invoices, and serving clients – and forget to stop and think about the bigger picture: Will this help uplevel my business?  What can

Turn Old Email Addresses Into Booked Brides Hey, wedding pro, is this statement true or false: You should delete the old email addresses of potential couples you haven’t contacted in 6-18 months because they are presumably married now and no longer need your services. False! How do you know your potential couples no longer need your beautiful product or service

Have you ever been hung up about MONEY? Stomach tied in knots. Desperation about where (and when) the next booking is going to come from. And how will you pay the bills if it doesn’t? Oh, my. I can remember feeling that way during the winter slow season before a meeting with a couple. It felt like we HAD to

How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set up shop as Palessi. Palessi