Wouldn’t you love to know that brides and grooms were going to be crazy for your product, service or package…before you went to all the trouble of making it? Here’s the tale of woe for most wedding professionals: they have a really good idea (at least, they’re pretty sure it’s a really good idea) and they’re so excited that they

The last few years have triggered a marked change in the way that sales work. You used to be able to spend a ton of time on marketing and getting lots of return for your effort. Now day’s marketers are realizing that it is better to condense the process for the sake of cutting costs, and increasing the benefit of