One of my wedding business students emailed me last week. “I have a great offer — thanks to your help! Now, what do I do? How many times can I post it without being obnoxious or burning myself out?” It’s a brilliant question to ask. Here’s the scenario: You have an amazing product or service. People love it. But how

It’s January! You know what that means for the wedding business. It’s prime engagement season, the bookings are happening and wedding pros have time in their “slow season” to set up an awesome year. But how do you plan the best wedding season EVER? It all starts with a yearly review of your wedding business. That’s exactly what Bob Graham

Low season is starting for those of us in the wedding industry…which means it’s time to re-group and get ready for next season with this handy dandy Low-Season Wedding Marketing “To Do” List. #1 – Are You Up-to-Date? Look over all your business’ social media accounts, marketing materials, your website, your listings on The Knot and WeddingWire, etc. Is all

  There are so many ways to market, but finding the best fit for your business can be hard. Each product and service not only needs a different twist to market it effectively, but also needs a marketing tactic that makes it stand out from the crowd. The first place to start in finding the right marketing plan for your

Getting a plan, book, or campaign to the half way point, and then getting stuck and not being able to finish is extremely common. So how do you get past that point, or even avoid getting stuck in the first place? After all, if you don’t finish a marketing plan, you can’t see the fruit of your labor. Instead of

Wedding business marketing can often seem like an impregnable part of building your business. However all you need to be successful is a basic business marketing blueprint to help you chart your way through each step. It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, it is