The #1 marketing resource for the wedding industry
I knew it was going to be bad, but I just wasn’t prepared for this. Let me paint the picture for you. I set aside an hour today to make random calls to some of the awesome members of our Book More Brides community (yes, I do things like that) so I could say thanks […]
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Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” […]
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By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue. Simply put, we won’t call you. Now this fact alone raises […]
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By Megan Miranda We all make New Year’s Resolutions that are personally unrealistic, like losing that last 10 lbs. or finishing that undone house project. For years, I vowed to stop being late, which I honestly still haven’t completely achieved. One attainable resolution that you can certainly keep is to get more referrals in 2016! […]
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By Kathy DalPra Most wedding professionals would agree that these days, their website is the most important marketing tool they have in their arsenal. That being said though, far too many pro’s don’t have websites that effectively communicate how great they are or can produce solid leads. Want to make sure that your website isn’t […]
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By Megan Miranda It may be called the “holiday season,” but as an experienced wedding professional, you know this is really the engagement season. Although more weddings actually take place during the summer months, 19% of engagements occur in December. This means that the winter “off season” can be the most wonderful time of the […]
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The Knot is one of the top visited wedding planning websites in the world. With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) […]
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You’ve got people visiting your website, but no one fills out your contact form. People stop by your booth at the bridal show, but don’t answer the phone when you call. Your online advertising is sending you traffic, but no leads. What the heck is going on? Chances are good that you’re making one or […]
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In preparation for our new workshop, “How to Create a Flood of Word of Mouth Referrals,” I’ve been searching out the best strategies for getting recommended by clients and wedding pros. Word of mouth means you’ll need to get people talking…about you. These types of leads are so powerful because: They provide social proof, evidence […]
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The day I quit my job was one of the scariest moments of my life. It was right around the time we got married (see photo.) I’d saved up two months income as a safety net (if you can call it that) but other than that, it was do or die time. Unfortunately, we wasted […]
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