“How Should I Follow Up After the Wedding Show?” “I would really appreciate it if you could help me with an email to send to people that visit our booth at bridal shows and follow up emails after. “We are a full service travel agency – and for the past year we have been trying to specialize more in the

Here’s the truth based on polling on LinkedIn and our informal surveys: Most wedding pros do NOT follow up with the leads on the bridal show lead list, and those who do don’t have much success. However, that doesn’t mean that this list isn’t valuable! Here are some ways to follow up to turn that lead list into bookings… 1) 

You’ve got that bridal show lead list in your hot little hands, but before you start blasting out emails, take a gander at the CAN-SPAM Act. These guidelines dictate what you can and cannot do with email addresses if you are using them for commercial purposes….which you are. What You Can’t Do and Must Do with the Bridal Show Email