The internet has been abuzz about Periscope being the next big social media platform ever since it officially launched in March of 2015.  But does it live up to the hype when it comes to the wedding business? Let’s explore why you should care and how real wedding professionals are using it to build their businesses. Is Periscope a “Thing?”

By Ellenor Day-Lutz Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services. So how can you make sure the words on your website work for you? Here are some tips: 1. Combine words with photos. It’s so important to tell

By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals that can mean walking a

By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence on visual social networks like