It’s the tip every wedding website and magazine loves to give: “Negotiate with your vendors! Ask for a lower rate, or extra services…because they just might say yes!” And every wedding professional in the world said: You know you’re reasonably priced, and you know your value…so why should you have to lower your rate or give out a bunch of

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride cried

Have you ever been to Starbucks? It’s this little chain of restaurants that sells coffee. Perhaps you’ve heard of it. Go to one (or actually, most coffee houses), order a drink, have a seat, and before long, you’re bound to overhear a conversation that goes like something like this: “Ohmygosh, Brit, you have GOT to see the honeymoon hacienda Trevor

It’s a subject no one wants to talk about: PRICING. Are you making enough money from your wedding business? Whether you are just starting out and not sure what to charge or a seasoned pro who wants to raise rates but afraid to lose potential clients, you’ll want to check out the articles below for pricing tips: Determining Your Rates:

PRICE. Charge too much and you can price yourself right out of business.  Charge too little and you leave money on the table…and you can end up going under that way, too. Pricing is very important, but your value is never all about price.  In general… The more demand there is for your services, the more experience you have and