Search engine rankings are primarily important for the simple reason of your wedding business website being found by interested brides. So are you aiming for that number 1 spot, and if you are why is it important to get there? Andy Ebon wrote a great article where he goes into the stats of what sites people visit based on the

The amount of information out there on how to improve your Google ranking and traffic is almost ridiculous. The sad thing is that to sort through that information and come out with the truth you practically be a rocket scientist, as long as you don’t take an actual course on the subject anyway.  Danny Browns video on his blog points

Google Analytics shows you a lot about other websites, and your own wedding business website ranking. But while they are gathering that information for you, they are also gather the same information and more about your wedding business website.  According to Adam Riemer’s article Google ranks your site on a number of things that you may not ever hear about.