By Mika R I had filmed one wedding. I had a brand new website, featuring my one video. I had no contacts in the wedding industry. No SEO. No social media. But I had disproportionately high self-belief, and I had two years of experience using Google Ads for my corporate video business. I had spent a LONG time on the

Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. Most of these strategies involve

Does Google Adwords Work For a Wedding Business? “How effective are Google Adwords? Though I have a regular controlled ad budget running, I have not been able to convert any leads! Is there something I am doing wrong?” Answer: Depends on what you do with it.  🙂 Does Google Adwords work?  There are thousands of businesses, including wedding businesses, who

Bridal magazines have been around for decades. It used to be that those magazines were one of the only places for brides to get their ideas and therefore the ads placed by businesses in the magazine pages would bring in major revenue. Well according to the research done by Think Like A Bride the era of bridal magazines is just