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Lately I’ve been running some wedding industry marketing experiments on Facebook to explore what it takes to get leads without paying for them. One way you might have heard to do this is by joining local bride-to-bride Facebook groups, which gives you some great insight into what local couples are looking for, as well as […]
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Recently we suggested some simple changes to a client that resulted in Page 1 visibility on Google and more website leads OVERNIGHT. It took her about 10 minutes to do. It was so simple! Even I was surprised at the results. What was it? Google My Business. A Google My Business listing is a great […]
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When was the last time you Googled yourself? It’s probably been a while. So… Go ahead and do it now. Open up Google, type in your name and hit search. I’ll wait. (If you have a maiden name or nom de plume, you’ll want to search for that, too.) What do you notice at the […]
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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in […]
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Can never get enough free marketing for your wedding business, am I right? This post is a follow-up to “14 Websites to Get Free Marketing For Your Wedding Business” which you’ll want to check out right after reading this list. Almost all of these websites except 2-3 will link back to your website, which ultimately […]
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Please read the first part of this article before continuing. My best wedding blog advertising experience has been with Offbeat Bride. I’ve renewed several times, done two sponsored posts, and a sidebar ad. In my most successful year on Offbeat Bride, I booked 5-6 weddings with one $350 investment in their vendor guide. To put […]
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There are very few resources available on wedding blog advertising. There is some information available on advertising in bridal magazines or on sites like The Knot and Wedding Wire. While I can’t offer you a ton of concrete statistics, I can offer you my insight after having advertised for years on a variety of wedding […]
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It’s beyond frustrating. You know your brides and grooms are on Facebook. Some of them may even “like” your page, but you have to pay just to get them to see your posts. How on earth can you can you connect with couples without spending a bundle? Oh, it can be done, Weedhopper. Let me […]
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This article is the final one in my series from my attendance at the Social Media Marketing World conference in San Diego in April. Previous Social Media World articles: The #1 Trend at Social Media Marketing World Why I Like Social Media Marketing More Than R&B Music 12 Pinterest Tips From the Gurus at Social […]
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“This might just be the last real free source of leads!” says Bob Graham. “I probably shouldn’t be sharing this.” Bob is the savvy owner of Airwaves Music, one of the largest DJ companies in Canada, and founder of the new software company Event Temple. So maybe I twisted his arm a little to get […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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