How Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?

“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for their referrals. “So I’ve had
The One Minute Mind Hack to Easily Double, Triple or Even 10x Your Wedding Business Income

By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, and he paid gladly for
Featured Wedding Superhero: Leann Moore, Floral Stylist

Leann Moore of Whimsical Floral Design isn’t your typical florist. Yes, she rocks the lush, gorgeous floral creations…but she also rocks out to heavy metal groups like Mudvayne, Hellyeah, Slip Knot and Five Finger Death Punch. Leann brings this bold authenticity to her wedding business, and it’s one of the reasons her clients love her, even if they don’t share
How to Find Brides Who Value Your Work

“[My biggest challenge] is connecting with the right brides. Hands down. My wife is a mind-blowing florist and incredibly sweet and that’s what has won most of our current brides. (We just entered the wedding industry a year ago.) But dealing with the business side, what have you seen to work efficiently in finding brides who understand the investment going
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