Lately I’ve been running some wedding industry marketing experiments on Facebook to explore what it takes to get leads without paying for them. One way you might have heard to do this is by joining local bride-to-bride Facebook groups, which gives you some great insight into what local couples are looking for, as well as opening up opportunities for conversation.

It can be a bit intimidating when you’re passionate about your wedding business, but you have no idea how to get wedding leads. We all start off brand new. No experience, no reputation, no referrals. But no worries! We’ll show you exactly how to get wedding leads that will start your business off on the right foot. If you’ve got

One of the most common questions we get from wedding professionals year over year is the same loaded question: How do I explain my value? This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. If you missed it, go check out the recent conversation in

By Mika R I am well and truly in that club of wedding vendors who have failed dismally in the use of paid Facebook Ads (for now, at least). However, last year I booked five weddings solely thanks to closed Facebook groups, at no cost other than my time. The first one happened before I had even heard of closed

I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the same way, with a sort

What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. This image reportedly got

It’s beyond frustrating. You know your brides and grooms are on Facebook. Some of them may even “like” your page, but you have to pay just to get them to see your posts. How on earth can you can you connect with couples without spending a bundle? Oh, it can be done, Weedhopper. Let me introduce you to… The Search

What if I could show you the cheapest, most effective way to reach your ideal wedding couples right now? That would be pretty darn cool of me, wouldn’t it? Say no more. It’s done! Watch this video: Facebook Ads really are that powerful and effective. This is just one of the DOZENS of highly effective targeting strategies you can use

Vine? Yes. Blab? Yes. Periscope? Yes. Facebook Live? Yes! Snapchat? YES!!! 2016 is the Year of Live Video Each and every one of us who attended the Social Media Marketing World conference last month in San Diego was bombarded with the exploding trend of live video. Huge themes throughout the conference were human to human marketing and authenticity. So, for

Leann Moore of Whimsical Floral Design isn’t your typical florist. Yes, she rocks the lush, gorgeous floral creations…but she also rocks out to heavy metal groups like Mudvayne, Hellyeah, Slip Knot and Five Finger Death Punch. Leann brings this bold authenticity to her wedding business, and it’s one of the reasons her clients love her, even if they don’t share