How to Transform Your Wedding Business In 5 Minutes

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5 minutes can transform everything in your life. Does this sound like self-help crap? Let me convince you. When I started working with Ishbel, a fabulous yoga and Pilates therapist, my biggest physical challenge was the tension in my low back. I’d learned to live with it, but every night I had to position myself carefully on my side to

8 Expert Tips for Advertising Your Wedding Business

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Wedding advertising offers an irresistible promise: pay money, get leads. Unfortunately, it’s often not as simple and effective as wedding pros would hope. Without a smart strategy and a compatible advertising source, you might as well flush that money down the crapper. (Pardon my French.) I polled some advertising experts to get their best advice for advertising spend that creates

Anatomy of a Crappy Wedding Ad

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Let’s talk about ads, shall we? I know. Boooring. I’ll try to spice this up a little with some real life examples…and a dose of Padovani zaniness. 🙂 What is the purpose of an ad? Ooooh. That was a trick question! Before you can design an effective ad, you need to know it’s purpose. Because that purpose might be any

The Sneaky Way to Book More Weddings With Facebook

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What if I could show you the cheapest, most effective way to reach your ideal wedding couples right now? That would be pretty darn cool of me, wouldn’t it? Say no more. It’s done! Watch this video: Facebook Ads really are that powerful and effective. This is just one of the DOZENS of highly effective targeting strategies you can use

How to Start Advertising Your Wedding Business On Facebook

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…Or Reboot Your Strategy If You’ve Tried With Less Than Stellar Results By Jen Kiaba Barry There’s a lot of grumbling going around with wedding pros who have tried and failed to use Facebook Ads successfully. They pop into groups on Facebook and scare other business owners with horror stories of how their ads spent $300 in a day with

Four Reasons To Use Facebook Ads – Plus the Dollar a Day Challenge!

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By Jen Kiaba Barry Many wedding pros balk at the idea of using online paid advertising tactics to drive leads. Perhaps they’ve tried it in the past and seen their bank accounts get drained with little return on investment. Or perhaps they’ve seen the Cost per Clicks rise on the Bing and Google AdWords platforms over the years, and can’t

Featured Wedding Superhero Amanda Greville, Wedding Invitation Designer

Featured image for u201cFeatured Wedding Superhero Amanda Greville, Wedding Invitation Designeru201d
Cheeky Copy, Niche Targeting & Facebook Video Ad Success Amanda Greville of Rock Paper Gifts is a solo-entrepreneur with a big personality who markets her wedding invitation business locally. By laser targeting her ideal clients and showcasing her cheeky personality, her business has grown by leaps and bounds. I caught Amanda sharing her superhero powers in our Wedding Experts Facebook

5 Ugly Mistakes Wedding Pros Make With Facebook Ads

Featured image for u201c5 Ugly Mistakes Wedding Pros Make With Facebook Adsu201d
There’s nothing worse than wasting money on advertising that doesn’t work.  Unless it’s learning that you’ve made a mistake you could have easily prevented. “Do Facebook Ads really work to book weddings?” The answer is, absolutely YES, but only if you use an effective strategy for turning those ad visitors into booked weddings. Avoiding the following mistakes is a good

3 Steps to a Constant Stream of Quality Leads

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The day I quit my job was one of the scariest moments of my life.  It was right around the time we got married (see photo.) I’d saved up two months income as a safety net (if you can call it that) but other than that, it was do or die time. Unfortunately, we wasted a lot of money trying

How Can I Target Local Couples with Facebook?

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How Can I Target Local Couples with Facebook? “I need help setting up a Facebook business page, IF that is the best place to be for a wedding officiant. I do not use social media personally but do want to increase my visibility and therefore my bookings. “Moreover, I am a one-man show operating in a relatively small geographic area–the