By all rights, Jeff and I never should have been able to build a successful wedding DJ business. The recipe looked really bad on paper: no experience, no connections…no clue. (Okay, we did have a little something going for us.  We are smart cookies, after all…) But our story has a happy ending, in large part because of these 2

by Claire Gould The secret to successful wedding advertising It’s important to work to clear objectives when advertising your wedding business. It can be very easy to place an ad in your favourite local wedding magazine and simply hope it will bring some orders in. That’s what I did when I started out – but it didn’t work too well