Keeping in touch with your lead list and clients is super easy using a newsletter that goes out weekly. Tweaking the content and format to reach them is important, but even more important is making sure that you are scheduling the newsletter or mailing to go out at a prime time. Debby Dowling of WeddingProNewsletter points out that you need

Okay, so you’re sending out emails to your list of leads for your wedding business, but they aren’t getting opened. Needless to say this can be one of the most frustrating features of building your wedding business, and something that is important to solve if you want to be successful. So, how do you get the emails opened and read?