By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, and he paid gladly for

I first met Vickie Musni by attending one of her personality seminars at the Mobile Beat DJ conference. The following year we roomed together at a Mark Ferrell MCing workshop and have since shared rooms at a few industry conferences together. Vickie has a lot of valuable knowledge to share with the wedding community about different personality types and how

If you aren’t familiar with Thumbtack, it’s kind of like a cross between Angie’s List, Expedia, and eBay combined. When couples go online, not only can they type in what services they are looking for, but then they also see a comparison of all the vendors who reply to them in that particular category. Once you get an inquiry, you

By Jennifer Reitmeyer So, your wedding business is growing and you’re thinking about expanding to the next level: hiring a team, opening a studio, branching out into a new market. But how do you know when the time is right? I posed this question to Jennifer Reitmeyer, a 20 year wedding industry veteran. As the owner of multiple businesses —

This is a sponsored post that contains affiliate links. It was obvious at our first meeting that Bob Graham, the mastermind behind Airwaves Music and Event Temple, is destined for success. He’s young, driven and absolutely passionate about making a difference with his businesses. It’s a powerful combo that’s made me a confirmed “Graham fan” and why I had to

I’m going to let you in on a little secret…stuff you pin from your site to Pinterest is a link back to your site! Yeah. Unlike videos on YouTube, tweets, or Facebook posts, pins are direct links to your site. Because we know Pinterest is the bride’s natural habitat, this is particularly good for those of us in the wedding

It started with guilt. My husband and I were wrapping up our meeting with a young couple, all beaming smiles and big wedding expectations. We’d charmed them with the Steph and Jeff Show, as usual. They’d entered our home as nervous soon-to-be-weds, and were leaving as friends. “It’s so cool that you get to do what you love,” the bride-to-be

Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” button on our listing pages–just

“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG young (and there is an

“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea?   If so, at what price?  If not, what is a better idea to get the music in