The #1 marketing resource for the wedding industry
“The customer is always right.” It’s a saying designed as a reminder to do everything possible to make the customer happy. It’s a staple cliche of customer service. You know this isn’t true, don’t you? Sometimes the bride or groom misunderstands your instructions. Their opinion may be based on lack of information. Or you may […]
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By Kevin Dennis, Fantasy Sound Event Services Nobody likes to talk about event crises – they’re as unwelcome as an excessively boisterous great-aunt taking up the dance floor. Just like any great-aunt though, it’s important to discuss these matters in order to ensure that they get handled quickly and efficiently if anything were to happen. […]
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By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know. It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me? Will the cake make it to the reception […]
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Are you giving today’s couples what they REALLY want? I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions. They stressed that today’s couples want an increasingly personalized experience. Years ago, couples had few options and […]
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What?!?? Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much […]
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Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions. Ugh. These clients had no budget for entertainment and the guests never wanted to dance. All they wanted was to talk and catch up. And God forbid you ended up with a school that had […]
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With emotions running high in the wedding industry there may be a time when you’ll have an upset bride or groom on your hands. Whether you’ve screwed up or you feel the couple is overreacting, it is important to your wedding business reputation that the situation is resolved. So what should you do? In this […]
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Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing. When you come […]
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What this wedding photographer was sharing horrified me. “Our email inquiries dropped. I thought we just needed to do more marketing,” he said. “Then we finally figured it out. The email notifications from the contact form on our website were going straight to our Spam folder. We’d been missing every single inquiry from our contact […]
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Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ […]
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